About Redi

Redi is a global platform that enables any company to create and manage its own sales network — whether internal sellers, external representatives, affiliates, or resellers.

Each seller receives their own personalized digital catalog, with products, prices, and conditions specific to their profile. Redi organizes orders, calculates commissions automatically, and gives the business owner full visibility into who is selling what, to whom, and how much they generated.

The result: more sales, more control, without losing the human relationship that makes commerce happen.

Our Story

Redi was born from an obsession the founders have carried since ZeroPaper: helping small and medium businesses thrive with simple technology. André Macedo, Arley Moura, and Kadu Braga sold ZeroPaper to Intuit in 2015 and spent years inside large companies like Intuit and Santander seeing the same problem repeat across different markets: sales teams operating via messaging didn't have a tool built for the way they actually sell.

Traditional e-commerce was designed for the customer to browse alone. Redi was designed for the seller to sell actively, with catalog, context, and relationship. We gained traction first in Brazil and Latin America, where WhatsApp is the dominant commercial communication channel. But the problem we solve exists in any market where commerce happens in conversations, not in carts. Today we operate in 25 countries, with André Loureiro, former Pinterest, leading our global expansion as a partner.

We are official Meta partners, which allows us to offer deep integrations with WhatsApp Business and Instagram — where commerce actually happens.

The Problem We Solve

Every company that tries to sell through people hits the same wall. On one side, motivated sellers ready to sell. On the other, products, inventory, and brands. In the middle, a black box: how to identify who sold what, attribute correctly, calculate and pay each commission automatically and at scale.

Without the right infrastructure, companies either avoid building a sales network, or build it and lose control when it starts to grow. Redi solves this.

Who Redi Is For

Redi is for businesses that sell through people and want to do so with control, visibility, and scale. We organize sales teams of any size — from the store hiring its second seller to networks with thousands of resellers, representatives, and affiliates spread across the country. What they all have in common: they want to sell more without losing control of who is selling what.

How It Works

You create your catalog, register your sellers, and each one receives their own link to share via WhatsApp, social media, or any channel. Orders arrive organized, commissions are calculated automatically, and you track everything in real time.

Redi AI monitors your operation and acts proactively, identifying inactive customers, suggesting sales opportunities, and alerting the right seller at the right time, straight through WhatsApp. You don't need to go to Redi. Redi comes to you.

Redi by the Numbers

In April 2026, over 200,000 businesses have already created their sales network with Redi, in 25 countries. That's over US$20 million in sales processed on the platform — with an average monthly ROI of 30x on the plan value and a 4.9 rating from over 27,000 reviews.